In a recent announcement on Twitter, Elon Musk revealed that he has chosen a new CEO for the social media platform and that "she" will be starting in a few weeks.

Although he did not mention any names, it is highly likely that the person in question is Linda Yaccarino, the current head of advertising and partnerships for NBCUniversal.

Who is Linda Yaccarino?

Linda Yaccarino is a veteran advertising sales leader who has been with NBCUniversal for well over a decade. She currently serves as the Chairman of global advertising and partnerships.

Yaccarino is considered one of the most formidable advertising sales leaders in the industry and has already been in talks with Musk about a potential partnership.

She has a proven track record of success in the advertising industry and is well respected among CMOs. She has been angling for the Twitter job and is considered tough and capable by those who have worked with her in the past.

Musk and Yaccarino have been in talks about a partnership for a few weeks, and they recently attended a conference together where they were on stage back-to-back.

Why does it matter?

Musk has long preferred to focus on product and technology over marketing and client services. With Twitter's advertisers fleeing, he needs someone who is willing to take that responsibility off his hands.

Yaccarino's vast experience in the advertising industry will bring a level of professionalism and expertise to Twitter's ad sales efforts that the company has lost since Musk took ownership.

The Details

Musk and Yaccarino have reportedly been in talks for a few weeks, and both attended a conference hosted by ad giant WPP on Tuesday. Last month, Musk and Yaccarino were on stage together for an interview at a conference for mobile marketers in Miami.

If Yaccarino accepts the role, she will be managing a much smaller advertising portfolio by moving over to Twitter, but she will be moving into a CEO role at a platform that she's long partnered with.

This move will relieve Musk of the duty of wooing marketers and brands, allowing him to focus on product development and technology.

"She's tough as fucking nails and she's always wanted this job. It's perfect." - A former colleague of Linda Yaccarino

NBCU did not comment on the reports, and Twitter has not yet confirmed Yaccarino's appointment. However, given Yaccarino's qualifications and Musk's public endorsement, it seems like a promising move for the struggling social media platform.