At first glance, Chat GPT seems like an ideal tool for those seeking a quick and easy way to create and publish content for their blogs that can rank well on Google. In fact, there are numerous videos on YouTube that explain how to do just that.
However, we have reasons to doubt that Chat GPT is the answer to people's SEO needs. In the following paragraphs, we will discuss why generating a high-ranking website on Google by simply prompting Chat GPT may be more challenging than it appears.
The Role of Chat GPT in Content Creation
Chat GPT is primarily designed for content creation. Its impressive abilities include the capacity to process vast amounts of information, organize it, and provide summaries that humans can understand.
Additionally, it is contextually aware, allowing users to ask follow-up questions and receive relevant responses.
For instance, if prompted to create an 800-word blog post about Canadian Bacon, Chat GPT can quickly generate an article in under a minute, especially with the latest version, Chat GPT-4.
Other AI-powered content creation tools have emerged in recent times, such as midjourney.com or OpenAI DallE-2, which can produce photorealistic or stylized images with ease and efficiency, thereby saving time.
Despite these impressive capabilities, there is some hesitation to rely solely on Chat GPT-generated articles for SEO purposes. In the next section, we will discuss the reasons for this hesitation.
The Limitations of Chat GPT in Generating Original Content
The way Chat GPT operates is by assimilating existing information, mainly from sources that are older than September 2021. However, other alternatives like Google Bard and Bing Chat are trained on more current events.
Since Chat GPT relies on pre-existing information, and often dated information at that, it is highly unlikely that it can generate original content. While it can rearrange and rephrase existing content, it lacks the ability to produce entirely new and fresh content independently.
According to Google's website, one of the primary criteria for content and quality is whether the information provided is original, informative, and analytical.
We have included the other content and quality questions from Google's website below, along with a link to the source page for further reading.
The Importance of Value in Content Creation Despite the Rise of AI Content Generation
"Price is what you pay. Value is what you get,"
- Warren Buffet with regard to investing.
We believe that this statement holds true, especially as AI content generation continues to become more prevalent in the future.
As per websitesetup.org, there are currently over 1.7 billion websites in the world, with over 6 billion indexed web pages. This number is likely to continue to increase, with the rate of growth also accelerating.
As content creation becomes easier, it lowers the entry barrier for maintaining and generating content on a website.
However, to stand out in a sea of competition, content creators must produce valuable material for their readers.
Creating valuable content is a challenging task that often requires significant time, effort, and talent. Attempting to take shortcuts or relying solely on AI-generated content can lead to subpar results.
Navigating the Value of AI-Powered Content Generation
The use of SEO blog writing tools is a bit of a mixed bag. While Chat GPT-powered tools can quickly generate large amounts of content, there's no guarantee that the resulting content will be valuable or provide useful information.
Despite the fact that longer articles may have more keywords and may be more likely to rank highly in Google's indexing algorithms, word count alone is not a significant ranking factor.
Ultimately, the content and quality of the words used is what really matters for determining a webpage's ranking. That being said, AI-powered tools such as those that sample competitor websites for keyword information can be a useful resource for guiding the topic and keyword selection of your content, even if they aren't generating the content themselves.
Google's Stance on AI Generated Content
Currently, Google has not imposed any ban or negative stance on AI generated content. It remains uncertain whether they will do so in the future.
With Google actively developing Bard, their own AI Chatbot to compete with Chat GPT, it seems unlikely that they would discourage the use of AI generated content.
However, it's important to note that if AI generated content provides little value, is poorly written, and lacks originality, it may not rank well in Google's search results, even if AI is not a specific ranking factor.
Possibility of Google Detecting AI Generated Content
While there is no confirmation that Google is actively searching for and detecting AI generated content, it would be surprising if they didn't have a team dedicated to developing a solution to detect it.
With over 190,000 global employees, and AI being a primary focus of Google, it's highly probable that they are working on a way to identify AI content in their search results.
Effectiveness of AI Content Detectors
We conducted a test on the AI Content Detector provided by writer.com using a paragraph generated by Chat GPT-4, and it failed, identifying the content as 97% human-generated.
This result is expected, as AI is designed to generate content like a human. However, when we tested the detector using a block of text on the same topic, generated by Chat GPT 3.5, it correctly identified it as 34% human-generated content.
This suggests that while AI content detectors are not foolproof, they are effective to a certain extent.
Addressing the Challenge of Feeding Fresh Content into AI Platforms
As Google, Microsoft, and OpenAI continue to develop their AI platforms, one challenge they face is how to feed fresh content into them without creating a feedback loop. There are a couple of potential solutions to this problem.
One approach is to develop technology that can detect AI-generated content. While some solutions already exist, this is likely to become an arms race between AI generation technology that seeks to avoid detection and the AI-generated content detectors. This could create a whole new industry.
Another option is to tag content that has been AI-generated, similar to how Nofollow links work today. This would allow content creators to have more control over what happens to their data once it is published online.
For instance, content could be tagged as AI-generated or marked with a NoTraining tag so that it is excluded from large language model training.
Given that Chat GPT and similar AI tools are relatively new, the web search industry has not yet determined the best approach to this challenge.
It is important to note that AI is still an evolving technology, and researchers may not even know what will happen if AI is trained on information that is generated by other forms of AI.
For example, in 2017, Facebook experimented with an AI system that created its own language that humans could not understand. While this is not meant to be a cause for alarm, it highlights the need for caution and thoughtful consideration as AI continues to evolve.
How AI can Enhance SEO and Content Creation Strategies
Artificial Intelligence (AI) is revolutionizing the way businesses approach search engine optimization (SEO) and content creation. Here are some ways that AI can be used to improve these strategies:
Keyword Research: AI-powered tools can help you identify high-value keywords and analyze your competition to create better content. These tools can help you develop a baseline for your content and add value by including original ideas.
Organizing Thoughts and Content Outlines: Chat GPT can be used to organize thoughts and create content outlines. You can input random ideas or research and let Chat GPT create an outline for your article.
Suggesting Wording: There are times when finding the right words can be challenging. Chat GPT can suggest ways to reword content, make it more concise, or write it at a specific reading level.
Creating First Drafts: Chat GPT can be used to create first drafts of documents. The content can serve as a starting point for you to build off of or for you to later re-write.
Broad Topical Research: Chat GPT can help with broad topical research. However, it's essential to validate the advice provided by Chat GPT or Google Bard through other sources.
Content Personalization: AI can help personalize content for specific audiences, improving engagement and driving conversions. By analyzing user behavior and preferences, AI can suggest topics, formats, and messages that resonate with specific audiences.
SEO Optimization: AI can be used to optimize content for search engines by analyzing data such as search volume, competition, and user intent. AI can also help with on-page optimization, including meta tags, alt tags, and schema markup.
Content Distribution: AI-powered tools can help distribute content on social media platforms, email, and other channels. These tools can analyze user behavior and preferences to suggest the best times and channels to distribute content.
Chat GPT and Bard can be especially helpful when it comes to exploring sub-topics and generating summaries of technical documents.
They can help break down complex information into more digestible pieces, making it easier to understand and apply.
However, it's important to keep in mind that the information they provide may not always be 100% accurate, so it's important to validate it with other sources.
Chat GPT is revolutionizing the way people work and live, and the internet will never be the same after its introduction.
This groundbreaking technology has made it easier and less time-consuming to produce fresh content for blogs and websites.
However, the generated content is based on existing information, making it unlikely to rank well on Google for SEO purposes.
High-value content that provides readers with maximum benefit will still require significant effort to create and is likely to dominate the top rankings.
Nevertheless, Chat GPT has various advantages for content creators in terms of streamlining their work. It can assist in the research process, overcome writer's block, and offer several other benefits and exciting use cases.